Keeping Life 100

Product Description:

Rep the movement. This isn't your average kids' drop — it's Keeping Life 100-certified. Front and center: Keeping it 100 character, Jax Rivera, is a part of the IAADDK collection, locked in heavy graffiti block lettering, with the full motto "I AM A DEWEY DOES KID" riding above it like a battle cry. Underneath, a laid-back squad leader graphic — Jax Rivera, posted up, effortless chill, surrounded by his arsenal: hoop in hand, board ready to roll, ball at his feet, pure energy on pause.

Oversized fit. Premium heavyweight cotton or fleece. Garment-dyed for that broken-in street fade. Colors: Black, Cement, Neon Lime, or Asphalt Grey.

For the ones who grind on the blacktop, hit the ramps, and live the Dewey Does lifestyle loud.

IAADDK. We out here.

Tag it. Rep it. Live it.

(Perfect for everyday wear, team warm-ups, or just letting the streets know what's good.)